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Why I hate Coca-Cola

FCBK-1By Eli Zaret, New Oakland Community Liaison

My mom, Lillian Zaret, wasn’t perfect, but in certain areas she really knew her stuff. In my 18 years under her roof, she never brought a bottle of Coca-Cola into the house. “It’s junk – all sugar” she’d say. “Tab” was Coca-Cola’s precursor to Diet Coke which came along in the early 80’s. Tab didn’t make it into my fridge either. “Artificial sweeteners are poison,” she’d growl.

Right again, Ma.

Let’s face it. Coke and its many carbonated cousins contain no nutritional value. The sugary ones are stuffed with bad, unneeded calories and help foster obesity. Peer-reviewed scientific studies seem to indicate the “diet” ones seem to do no better in the long run.

But the main reason I hate Coke today is its deceit and influence peddling. At New Oakland, our passion for good mental health starts from the premise that, after all, mental health — for individuals or society as a whole — begins with good health. And we tend to get particularly outraged when anyone — companies, government — tries to distort the truth about what matters when it comes to good health.

And yet, take a look at an article from this week’s New York Times this week that’s titled, “Coke Spends to Sugar Coat Science.”

It documents how, in just the last five years, Coca- has handed out $120 million in grants to organizations supposedly dedicated to children’s health. In exchange for cash, these organizations obscure how truly awful sugary beverages and sugar-laden foods are for children.

If this sounds familiar, it should. The article shows how Coke is copying the tactics of tobacco companies in the 50’s and 60’s — who paid off doctorssgar1 to endorse highly addictive and deadly cigarettes as good for your health while glamorizing it in advertising as cool and sophisticated.

So, shame on Coca-Cola. But it’s also shame on the organizations that are only too happy to take Coke money, including:

  •  The American College of Cardiology ($3.1M)
  • The American Cancer Society ($2M)
  • The American Academy of Family Physicians ($3.5M)
  • The Academy of Nutrition and Dietetics ($1.7) and
  • The American Academy of Pediatrics ($3M)

These are organizations that claim to share New Oakland’s commitment to health of all kinds — mental, physical, nutritional — and to the importance of unbiased scientific inquiry and education about what contributes to a healthy lifestyle.

When the American Academy of Pediatrics needed funding for a website to promote children’s health, it turned to Coke. In exchange for $3 million over 6 years, the group praised Coke on its website as a “distinguished” company for its commitment to “better the health of children worldwide.”

Now under pressure for allowing Coke to buy its influence, the Academy will end its relationship after 2015 saying, “We no longer share the same values with Coca-Cola.” Dr. Arnold Matlin, a retired NY pediatrician led the fight against the Academy’s illicit relationship with Coke. “Coca-Cola is bad for children,” Matlin wrote. “And the AAP should never accept sponsorship from Coke or any company that makes sugar sweetened beverages. It’s obscene.”

In 2013 when former New York City Mayor Michael Bloomberg tried to ban sugared sodas bigger than 16 ounces, the N.A.A.C.P. and the Hispanic Federation both sided with the beverage industry in a lawsuit against him even though minorities have disproportionate rates of obesity. Guess why? Each had accepted about $500,000 from Coke.

New Oakland has only one goal, and that is to positively influence the mental and physical health of the thousands of children it deals with yearly. We’re not saying kids should never drink a Coke, eat a donut or devour a piece of birthday cake. But too much sugar leads to much more than just obesity. It also contributes to:

  • Rotting teeth
  • Overloading the liver
  • Insulin resistance leading to Type II diabetes
  • Higher risk of cancer
  • Higher levels of cholesterol leading to heart disease
  • Greater dopamine release in the brain leading to sugar addiction

Sugar is added to many other food products besides soda. But each 12 oz. Coke has 35 grams of sugar, 30% more than what an entire, safe daily intake should be.

My mom has been gone almost 20 years and I’m grateful for the stance she took against sugar when there wasn’t any research to back her gut instincts. I just wish more modern day moms would take her lead. And I hope any modern day organization whose mission is to advance children’s health will think twice about taking money from a company whose products essentially do the opposite.